【摘要】 基于大型竞技赛事热潮下我国体育综艺节目发展特点、意义及反思相关研究成果的欠缺,对我国体育综艺节目传播的文化价值与存在问题进行了探索与分析。研究认为:国际赛事热潮给体育综艺节目的创作提供了文化背景和关注点,而我国体育综艺节目在初期试水后也牢牢把握住创作良机,利用体育文化传播效应与电视媒体的助推力,顺应时世创作数档高质量体育综艺节目,同时进一步分析了我国体育综艺节目存在同质化现象严重、审丑趣味与女性身体的消费以及市场策划混乱等问题,最后提出要从把握节目娱乐与竞技的平衡、彰显体育文化内涵与提升电视媒体品格等方面更好地发展体育文化产业。更多还原

【Abstract】 There is limited research about the development characteristics,meanings and introspection of China sports variety show programs considering the booming of international sports competitions.In this study,the cultural values of the propagation of China sports variety show programs and the related existing problems are explored and analyzed.The booming of international sports competitions provides the cultural background and brings attention to the creation of sports programs,it is essential to take this great opportunity after some initial attempts to create multiple high quality sports variety show programs by deploying the sports culture propagation effect and the promotion of TV media.Furthermore,some problems existing in China sports variety show programs are investigated,such as homogenization,appreciation of ugliness,appreciation of female bodies,and chaos in market planning.Finally,it is proposed to promote the development of the sports culture industry by balancing entrainment and competition,manifesting the essence of the sports culture,and enhancing the character of the television media.更多还原