【摘要】 将微信公众平台的订阅号作为高职院校广告学课程的教学工具,极大地促进了教师对学生日常作业的管理,增加了学生之间分享作业的机会,激发学生主动学习的兴趣,提供真实的媒体传播情境,方便教师有效地开展课程设计,建立更完善的师生沟通、交流的平台。更多还原

【Abstract】 The micro-channel public platform subscription number as a teaching tool in advertising courses in vocational colleges greatly promotes teachers’ management of students’ daily homework,increases the opportunities for students to share homework,stimulates students’ motivation of active learning,and provides real media communication practice. It is convenient for teachers to develop curriculum design effectively and establish a more perfect platform for communication and communication between teachers and students.更多还原