【摘要】 竞争日益激烈的保险市场要求保险公司的经营管理应更加科学化。本文利用数据包络方法,考察了我国寿险公司拓展业务六种渠道的效率问题,结果发现,渠道在规模上是有效的,纯技术效率较低,反映了寿险公司营销管理水平有待提高,并提出了一些合理的建议。更多还原

【Abstract】 ncreasing competition in the insurance market requires more and more advanced management of insurance companies.Using the data envelopment analysis(DEA),this paper investigates the efficiency of six marketing channels of life insurance companies.The result indicates economy of scale and low technical efficiency in the performance of marketing channels.Based on the analysis,some suggestions are provided to improve the management of life insurance companies.更多还原