【摘要】 近年来,随着信息技术的快速普及,互动体验的流行,新媒体装置艺术不再局限于纯艺术或实验领域,在商业领域呈现出巨大的发展空间。2015年以来,日本的新媒体艺术团体Teamlab与国际著名的佩斯画廊合作,将"艺术+科技+商业"的经营模式应用到新媒体展览上,并取得了巨大的成功。文章对Teamlab作品形式、用户体验和展陈方式进行了探索,并进一步对其盈利模式进行研究,进而指出该模式可以对未来新媒体装置的商业发展途径提供一定的借鉴和新思路。更多还原

【Abstract】 In recent years, with the popularity of the rapid popularization of information technology, the art of new media devices is no longer confined to the field of pure art or experiment, showing great space for development in the business field. Since 2015, Teamlab, a new media art group in Japan, has cooperated with the famous Perth gallery. The "Art + technology + business" business model has been applied to the new media exhibition and has achieved great success. This article explores the form, user experience and exhibition mode of Teamlab, and further studies its profit pattern. The author points out that this model can provide some reference and new ideas for the future commercial development of new media devices.更多还原