【摘要】 以大数据背景下企业营销动态能力为研究对象,分析了大数据对于企业营销动态能力的影响,结合海尔、华为、传音等案例探讨了网络时代营销动态能力的重要驱动因素,从市场感知、界面协同和顾客响应三个维度提出了企业营销动态能力的提升策略。更多还原

【Abstract】 With the marketing dynamic capabilities of enterprises under the background of big data as the research objects,this paper analyzes the influence of big data on the marketing dynamic capabilities of enterprises,and then combined with the case of Haier,Hua Wei,Chuan Yin,discusses the key driving factors of marketing dynamic capabilities in the internet age,and finally proposes some strategy to improve enterprise marketing dynamic capabilities from three dimensions: market perception,interface collaboration,and customer response.更多还原