【摘要】 目的探究医院及医生社会网络非理性因素在医生新技术使用中的作用。方法采用UCINET软件对医院组织社会网及医生个人中心网的网络规模、网络密度、程度中心性、亲近中心性、中介中心性等进行计算,并运用多水平Logistic分析对医院及医生社会网络相关指标与医生新技术的使用行为进行探究。结果医院的程度中心性、中介中心性以及企业程度中心性与医生的新技术使用行为呈正向关系(P<0.05),而医生个人的社会网络指标对于其使用行为并没有影响(P>0.05)。结论医院之间的交流对于医生新技术的使用行为具有影响。但该研究结论能否进一步推广有待继续研究与验证。更多还原

【Abstract】 Objective To explore the effect of social network non-rationality factors of hospitals and doctors on the application of new health technology. Methods The UCINET software was used to analyze the network degree,network density,degree centrality,closeness centrality and betweenness centrality of the hospital social network and the doctor’s personal network.The multilevel logistic regression was uses to analyze the relationship between social network factors and the adoption of new health technology. Results The degree centrality and betweenness centrality of sampling hospitals were positive correlated with the adoption of new health technology among doctors(P<0.05).However,the social network indicators of physicians were not related to the adoption of new health technology(P>0.05). Conclusion The communication between hospitals and other organizations affects the adoption of new health technology.Further research and verification is needed for the further promotion of this study.更多还原