【摘要】 通过对医生集团的市场定位分析和研究,科学定位医生集团在市场所处位置,面对医疗领域竞争加剧、医疗成本增加、患者需求的变化等挑战,市场营销成为医生集团发展的关键。运用4C营销工具,合理定制医生集团的营销策略,对医生集团的可持续发展具有重要的意义。更多还原

【Abstract】 Through analyzing and studying market positioning of medical group’s marketing.Make scientific location of medical group in the market.Face to the challenges of intensify competition in medical field,increase medical cost and the change patient demand,marketing becomes the key of medical group’s development.Reasonable customize medical group’s marketing strategy through using the 4C marketing tools.All of these actions have great significance to medical group’s sustainable development.更多还原