【摘要】 采用文献资料等方法,分析区块链技术推进体育产业创新发展的前景、挑战和对策。结果表明:体育区块链有助于跨境交易和保护知识产权,同时也面临着虚拟货币监管困境和专业人才短缺等多重挑战,在体育区块链技术尚未成熟的当下,应该抓住机遇,防范风险,实现区块链技术驱动体育产业创新发展的价值理性与工具理性的有机统一。建议:强化顶层设计,夯实体育产业创新发展基础;研发技术应用标准,抢占产业创新发展先机;培养专业人才,打造体育产业创新创业高地。更多还原

【Abstract】 By means of literature reviews and other research methods, this paper analyzes the prospects, challenges and countermeasures of blockchain technology to promote the innovation and development of sports industry. The results show that the sports blockchain is conducive to cross-border transactions and protection of intellectual property rights. Meanwhile, it faces challenges such as the lacking of virtual currency supervision and the shortage of professional talents. At present, the technology of sports blockchain is far from perfect. Therefore, seize opportunities, pay attention to avoiding the risks to realize the unity of value rationality and tool rationality of blockchain technology. Suggestions: Strengthen top-level design, consolidate the foundation for the development of physical sports industry; Find out standards of instituitions and seize opportunity for the innovation. Cultivate professionals to create high level sports industry.更多还原