【摘要】 采用文献资料法等,对"一带一路"倡议下中国武术软实力的内涵建设及推广策略进行研究。研究认为:中国武术作为民族传统体育的重要组成部分,其软实力内涵包括武术文化的吸引力、武术传承的延续力、武术内核的感召力、武术精神的民族向心力、武术技艺的审美力、武术技能的创新力六部分。要夯实中国武术软实力内涵建设应以优化创新推广策略为着力点,从五方面入手:建立完善各层级武术对外交流机构,夯实武术和谐软环境;以国家武术运动管理中心为主导,构筑武术宣传推广软环境;加大武术理论研究,诠释武术文化的核心价值等。更多还原

【Abstract】 Using research methods of literature review and so on, this paper studies the content construction and generalizing tactics of soft power of Chinese martial arts under the background of "the Road and Belt" initiative. It is suggested that as an important part of national traditional sports, the content of soft power of Chinese martial arts is composed of six components, including attraction of martial arts culture, continuity of heritage of martial arts, influence of core value of martial arts, national centripetal force of martial arts spirit, aesthetic judgment of martial arts artistry and innovation of martial arts skills. Some suggestions have been proposed to strengthen the content construction of Chinese martial arts based on optimizing and innovating promotion tactics: building up a harmonious soft environment through establishing and improving martial arts’ foreign contact institutions at different levels; establishing a soft environment for publicity and promotion by strengthening the role of the National Sports Management Center for martial arts; making more efforts on the theoretical study to elaborate the core values of martial arts; standardizing the construction of the reserve talents team to guarantee the export quality of martial arts; multiplying publicity channels in order to enhance the brand effect of martial arts in foreign contact.更多还原