【摘要】 通过文献资料调研、专家访谈、实地考察、案例分析等研究方法,以落实大中型公共体育场馆运营转型为主线,剖析其内外动力因素。外部动力包括场馆改革顶层设计形成的压力、民众对场馆新需求形成倒逼场馆改革的动力、体育产业兴起构成新的冲击力;内部动力在于现有场馆运营困境和员工发展受限。当前场馆具备运营转型的外部条件,但微观主体动力不足,增加了转型的难度,提出创新场馆管理体制机制,以公益性与市场化相统一为出发点,培育体育产业公司集群的策略。更多还原

【Abstract】 It tends to carry out the operation transformation of large and medium-sized public stadium as the main line,and analyze its internal and external dynamic factors by means of literature investigation,expert interview,field investigation,case analysis and other research methods. The external dynamic includes the pressure of the top-level design of the stadium reform,the new demand for stadiums has been the driving force for the reform of the pavilion,and the rise of the sports industry constitutes a new impact. The internal dynamic includes the stadium operation predicament and the employee development limitation. At present,the external conditions of the operation transformation of the stadium are available,but the lack of power of the micro subject has made the transition difficult. This thesis proposes an innovative stadium management mechanism,and develops the strategy of cultivating the cluster of sports industry companies based on the unification of public welfare and marketization.更多还原