【摘要】 在现今森林旅游发展成为朝阳产业情形下,探讨了陕西省黑河国家森林公园森林旅游产品营销问题。研究认为,黑河森林公园森林旅游产品营销主要存在游客需求季节分布不均,旅游产品单一,森林资源与人文资源融合不足等问题,黑河森林公园森林旅游产品营销对策为构建旅游目的地品牌及其服务体系,网络交互,联动周边旅游资源,丰富森林旅游产品种类。更多还原

【Abstract】 With the focus on sustainability,forest tourism has become a promising industry.Problems concerning Heihe National Forest Park were discussed as uneven distribution of visitors,monotonous products and lack of integration of cultural elements with forest resources.The market strategies were developed:construction of local brand of tourism and service and connectivity with surrounding resources for rich tourist products.更多还原