【摘要】 学术期刊的数字出版是从形式到内容、从理念到行动的一场全新的变革。当前学术期刊数字化出版的困境主要体现在形成数字鸿沟、编辑人员的数字出版理念滞后、数字出版形式单一等。媒体融合背景下学术期刊可以从创新用户体验,提升数字出版服务水平;变压力成动力,将数字鸿沟变成数字机遇;借助新媒体之力,抓住用户需求;借力大数据库对用户进行精准分析,找到目标用户和核心用户,精准推送相关服务等途径来寻求学术期刊数字化出版的破解之策。更多还原

【Abstract】 The digital publishing of academic periodicals is a new change from form to content,and from idea to action. The actual plight of digital publishing of academic journals mainly lies in the formation of digital gap,editors’ digital publishing concept in need of being promoted,and the unitary form of digital publishing which is still in its infancy. Under the background of media convergence of academic journals,the solutions to these problems can be the following: try to upgrade users’ experience,and enhance the service level of digital publishing; turn pressure into motivation,and turn digital gap into digital opportunities; grasp users’ needs with the new media force using audio books and other new forms,and find target users and core users by means of large database through precise analysis,thus precisely push related services and etc..更多还原