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用C2M模式推进韶关市家具制造业转型发展的可行性研究
Research on the Feasibility of C2M Mode to Promote the Transformation and Development of Furniture Manufacturing Industry in Shaoguan
【摘要】 目前,韶关市家具制造业有较好的技术装备和产业链,但定制家具还处于初级阶段,家具行业还存在着缺乏创新能力、未树立自己品牌、售后服务跟不上以及逆向物流体系不健全等问题,C2M模式可成为韶关市家具制造业转型升级的新渠道。
【Abstract】 At present, Shaoguan furniture manufacturing industry has good technical equipment and industryal chain. But the custom furniture is still in its infancy: the furniture industry lacks innovation ability, has not set up its own brand, after-sales service lags behind, and the reverse logistics system is not sound. The C2 M mode can become a new channel for the transformation and upgrading of shaoguan furniture industry.
【关键词】 C2M模式;
家具制造业;
定制化;
转型;
【Key words】 C2M mode; furniture manufacturing; customization; transition;
【Key words】 C2M mode; furniture manufacturing; customization; transition;
【基金】 广东省大学生创新创业训练计划项目“用C2M模式经营韶关市家具制造业的可行性研究”(201710576070)
- 【文献出处】 韶关学院学报 ,Journal of Shaoguan University , 编辑部邮箱 ,2018年10期
- 【分类号】F426.88
- 【被引频次】11
- 【下载频次】202