【摘要】 为了解自媒体与高校体育文化传播的关系,通过文献资料法,研究当前高校校园体育文化中的自媒体传播的作用、效益和存在的问题,在此基础上提出了相关改善建议。认为自媒体平台已成为高校校园体育文化传播与交流的重要载体。自媒体环境下的高校校园体育文化建设应通过加强校园主流媒体建设、提高大学生的体育媒介素养和不断创新校园体育文化内容等方面实现。更多还原

【Abstract】 In order to understand the relationship between we-media and college sport culture propaganda,this paper studies the effect,efficiency and problems of we-media propaganda in campus sport culture through literature method,and provides related countermeasures. It is concluded that we-media has become the main carrier of college campus sport culture propaganda; the realization of the culture construction could be realized through promoting campus mainstream construction, improving sport media quality accomplishment, and continuously innovating the contents of campus sport culture,tec.更多还原