【摘要】 我国作为全球最大的网络零售市场,近几年在网络零售方面的研究已有相当多的成果。本文通过梳理2010年以后中国知网数据库中网络零售的相关研究文献,从研究对象的范围出发,将成果划分为网络零售行业及市场的研究、网络零售企业战略研究和网络零售企业策略研究三个方面,分别对其进行了整理分析,以期对网络零售的研究和实践提供参考。更多还原

【Abstract】 As the largest online retail market in the world,China has reached considerable achievements about online retailing research in recent years.By rearranging the relevant research papers from2010 on online retail in China’s CNKI database,the current achievements can be divided into three aspects:the study on the online retailing industry and market,the study on the strategy of the online retail enterprise and the study on the tactics of the online retail enterprise from the perspective of the scope of the research object.The author sorted out and analyzed them respectively in order to provide reference for the research and practice of online retailing.更多还原