【摘要】 论文采用DEA(数据包络分析)模型,以浙江省9县(市)为研究对象,根据乡村旅游公共服务的基本特征选取相关变量,利用2015年各县(市)的年鉴及官方网站获取数据,对各县(市)乡村旅游公共服务效率进行评价,统计分析其无效原因,并提出建议。研究发现,浙江省9县(市)乡村旅游公共服务效率总体有效,但部分存在技术效率低下现象,体现在资金、劳动、土地要素的过度投入。针对问题,论文提出了加快共享项目投资信息、引导乡村旅游产业集聚、建设乡村旅游流动公共服务平台以及引进专业从业人才等对策建议。更多还原

【Abstract】 This article makes an analysis on 9 typical counties in Zhe Jiang by adopting DEA model, establishes the input and output index system according to the characteristics of rural tourism public service, evaluates the rural tourism public service efficiency of each county by data from the yearbooks and office websites, then analyzes the invalid reasons, and put forward advice. The results show that rural tourism public service efficiency of the 9 counties in Zhejiang is generally effective, but excessive investment including the capital, labor, land elements reduces the technical efficiency. For these problems,?the paper puts forward the countermeasures and suggestions?: sharing information of investment projects, leading the rural tourism industry agglomeration, building rural tourism mobile public service platform and introducing qualified personnel and so on.更多还原