【摘要】 旅游综合体是一种结合旅游、地产、娱乐、商业、文化为一体的新型业态,是现代人旅游需求增长、休闲生活方式转变、人口老龄化和养老消费模式转变的产物,也是国家大力推进旅游业转型升级、创新发展的结果。文化旅游综合体则是以文化软实力为核心竞争力的开发模式,其以旅游为先导、以文化为核心,以房地产为平台和消费载体的产业发展体系吸引了很多旅游创业者和消费者。西双版纳"告庄西双景"作为景洪州政府旅游二次创业的核心项目,在政府政策支持、企业投资先行的情况下进行开发,既要发扬传统文化优势,又要创新文化发展理念,以文化为核心来提升旅游价值,其最终的发展结果要兼顾政府整体发展规划、企业创造经济效益、有效满足游客需求和社区居民生活受益等多个方面。作为文化旅游综合体新业态的代表之一,"告庄西双景"当前开发较为成功,游客接待量屡创新高,传统文化得以传承发扬、社区居民评价良好,旅游地产发展势头旺盛,故其开发模式值得关注和研究。本文以"告庄西双景"为实证研究对象,运用深度访谈和实地参与观察法收集相关信息,阐述当前"告庄西双景"的旅游发展现状,探讨其发展战略与发展模式,分析其在开发过程中存在的问题,给出有利于其持续发展的相关建议,研究成果可为其他文化旅游综合体的开发和发展提供借鉴和参考。更多还原

【Abstract】 Tourism Complex is a combination of tourism, real estate, entertainment, business and culture for the integration of new format, which is the result of modern tourist demand growth, leisure life style change, ageing population and pension spending patterns change, and it is also the result of promoting transformation and upgrading of tourism and innovation and development. Cultural tourism complex is a development mode which based on cultural soft power as the core competitiveness. It takes tourism as the forerunner, culture as the core element, real estate as the consumption system and industry development platform that attracts many tourist entrepreneurs and consumers. XiShuangBanNa"GaoZhuang Scenic spots" is the core project of Jinghong tourism secondary entrepreneurship which developed with the government’s policy support and enterprise investment. It should not only carry forward the traditional culture but also innovate culture idea and take culture as the core element to promote tourism value. The final result of its development needs to balance all aspects including government overall development plan, creating economic benefits to the enterprise,effectively meeting the demand of tourists and benefiting the community residents. As a representative of the new forms of Cultural Tourism Complex, "GaoZhuang Scenic spots" currently develops relatively successful. The number of tourist reception has repeatedly reached a new high level. It carries forward the traditional culture and gets the good evaluation of community residents. The tourism real estate development momentum is also very strong, so its development model is worthy of attention and research. This paper takes the "GaoZhuang Scenic spots " as the object of empirical study by using in-depth interviews and field observation to collect relevant information, expounds the current tourism development status quo of "GaoZhuang Scenic spots" and discuses the development strategy and development mode. It also analyses the problems existing in the process of development and gives suggestions for sustainable development. The research results could be used to provide references to develop other cultural tourism complex.更多还原