【摘要】 [目的/意义]针对组织竞争情报活动的选择问题,基于决策分析角度构建一个竞争情报的模型,辅助组织管理者进行情报活动的选取。[方法/过程]回顾相关文献,提出了组织管理者在选择情报活动时需要考虑的3个问题和8个标准,构建了4种模式的竞争情报模型,并对4种模式下的具体情报活动内容进行了阐释。同时,根据选取的问题和标准设计问卷收集数据,用SPSS22.0对数据进行相关性检验。[结果/结论]构建了竞争情报的协同决策模型,为未来研究竞争情报的决策角度提供参考。更多还原

【Abstract】 [Purpose/Significance]In the light of the problem about the choice of competitive intelligence activities,based on the Angle of decision analysis,the authors built a model of competitive intelligence,to assist organization managers to select intelligence activities.[Method/Process]The authors reviewed relevant literature,put forward three questions and eight standards for the organization managers to consider when choosing intelligence activities,built four patterns of competitive intelligence,and explained the specific content of intelligence activities in four kinds of patterns. At the same time,according to the problem and standard of the selection,the authors designed questionnaires to collect data,and used SPSS22.0 to carry out correlation test.[Result/Conclusion]The authors built the collaborative decision-making model of competitive intelligence,to provide the reference for future research and call more attention to the perspective of decision-making in competitive intelligence.更多还原