【摘要】 【目的/意义】随着微信使用习惯的逐渐养成和巩固,微信成为社会舆情爆发和扩散的重要场域,准确掌握微信舆情的传播特征及扩散机制成为社会治理的重要议题。【方法/过程】通过文献梳理,对微信舆情的传播特征进行了基础性讨论,结合SIR传染病模型分析微信舆情的扩散机制,并基于以上尝试构建微信舆情引导机制。【结果/结论】本文认为,微信中的群聊、朋友圈及公众号三类舆情分别具有"关系链"和"多点辐射"式的传播特点,结合SIR传染病模型分析了微信舆情扩散趋势、并从易感机制、免疫机制、防御机制三方面讨论了微信舆情的多元引导构想。更多还原

【Abstract】 【Purpose/significance】With the gradual development and consolidation of WeChat use habits, WeChat has be-come an important field for the outbreak and diffusion of social public opinion. The accurate grasp of the characteristics ofthe dissemination of WeChat public opinion and the diffusion mechanism have become an important issue of social gover-nance.【Method/process】Through the literature review, this paper makes a basic discussion on the dissemination character-istics of WeChat public opinion, analyzes the diffusion mechanism and makes simulation experiments of WeChat publicopinion based on the SIR model, and builds the WeChat public opinion guidance mechanism based on the above attempt.【Result/conclusion】In this paper, the three types of public opinion in WeChat, such as group chat, friends circle and publicnumber, have the dissemination characteristics of "relationship chain" and "multi point radiation". According to the SIRmodel, the diffusion trend of WeChat public opinion is analyzed, and the multiple guidance of WeChat public opinion is dis-cussed from the three aspects of the mechanism of susceptibility, the immune mechanism and the defense mechanism.更多还原