节点文献
社会化媒体不持续使用意向影响因素的实证研究
An Empirical Study on the Factors Influencing the Discontinue Use of Social Media
【摘要】 【目的/意义】信息是社交媒体的重要内容,其质量的高低可能会影响用户对社交平台的态度,进而影响行为意向。【方法/过程】本研究分析信息质量四个维度的特征,搭建了信息质量、疲惫、用户满意度以及不持续使用意向之间的关系框架,并探究动机的调节作用。【结果/结论】实证研究结果表明,用户对信息的不相关、不可得的信息最容易产生疲惫。本研究能为社交媒体平台提供实践指导,降低用户不持续使用意向。
【Abstract】 【Purpose/significance】Information in social media is important, and its quality may affect users’ attitudes to-wards social platforms and affect intention.【Method/process】We analyze the characteristics of the information quality fromfour dimensions. We construct the theoretical model to study the relationship among information quality, fatigue, user satis-faction and discontinue use intention. In addition, we explore the moderate effect of motivation.【Result/conclusion】The re-sults show that users are more likely to be fatigue with irrelevant and unavailable information. This study can provide practi-cal guidance for social media platforms and reduce the user’s intention to discontinue use.
【Key words】 social media; information quality; fatigue; discontinue use;
- 【文献出处】 情报科学 ,Information Science , 编辑部邮箱 ,2018年08期
- 【分类号】G206;G252
- 【被引频次】38
- 【下载频次】1111