【摘要】 【目的/意义】探索社交媒体环境下,相关文化机构如何实现对文化遗产最大程度的保护与开发。【方法/过程】从社交媒体应用所带来的"长尾"群体入手,分析社交媒体五大特性对于开发全新的文化遗产保护与开发策略的价值,并从文化遗产保护与开发的现实起点出发,探究资源客体可采取的对应措施。【结果/结论】本文认为,文化遗产管理机构可通过参与主体与资源客体两个方面的优化来实现文化遗产的"长尾效应"。更多还原

【Abstract】 【Purpose/significance】This paper aims to research on how to achieve the greatest protection and development of cultural heritage under social media environment.【Method/process】Starting with the‘long tail’group resulting from the application of social media, this paper firstly analyzes the five characteristics of social media to develop new Cultural Heritage Protection and Development Strategy(CHPDS), and then explores the countermeasures the resources objects can take based on the realistic starting point of CHPDS【Result/conclusion】It is concluded that the achievement of the long tail effect in CHPDS should be on a basis of the optimization of both participating subjects and resource objects.更多还原