【摘要】 中国茶具有文化属性,儒释道思想和地缘历史等元素都融入其中,诠释出许多茶名的渊源。这意味着相当数量茶名有着区别于普通名词符号的二级所指关系,其面向世界的流通也就具备了文化传播意义,这无疑给茶名英译提出了更高的要求。如何使茶名翻译实现标准化,同时凸显中国文化元素,这是中国茶界和翻译领域需要共同面对的课题。本文提出了茶名翻译目前存在的部分问题,指出在国际市场流通中的规范翻译是强势模因形成的前提,而文化表征又是提升中国茗茶品牌效益的必要条件。优化的茶名翻译可针对模因繁衍的条件与业已形成的制约,助力中国茶畅行"一带一路"。更多还原

【Abstract】 Chinese tea owns cultural attributes with Confucianism, Buddhism, Taoism and geo-history integrated, annotating the origin of many tea names. This means that a considerable number of tea names embody a two-level referential relation as a distinction from ordinary signs. Thus, the circulation of tea to the world bears an additional function of cultural communication, which gives higher requirements for their English translations. How to standardize the version and highlight the elements of Chinese culture embedded in these names is a common mission for both the national tea industry and the translators. This paper puts forward some problems in tea name translation, pointing out that a set of standards for them is a prerequisite to cultivate strong memes in their circulation in the international market, and the cultural representations in them will also promote the brand benefit of Chinese tea. Although there are historical obstacles and present problems, the optimized tea name translation will help Chinese tea spread better in the Belt and Road Initiative.更多还原