【摘要】 舆论引导的本质内涵是宣传思想工作的主要任务,起到巩固和强大主流思想舆论的作用。面对新媒体时代的挑战,高校宣传思想工作的主阵地不再具备传统的资源和信息垄断优势,作为学校管理系统的有机组成部分,其宣传青年、教育青年、引导校园舆论和维护学校形象的"功能"被瓦解,如何发挥高校舆论引导的主动性具有意义。本文旨在为高校在新形势下构建舆论引导场域提供一般性策略,使得高校能够在舆论的发酵、生成和传播的不同阶段起到良好的引导作用,真正做到"抓住时机、把握节奏、讲究策略",通过具有公信力、传播力和影响力的形象塑造,践行和培育社会主义核心价值观,凝聚和谐向上的校园文化氛围。更多还原

【Abstract】 The essential connotation of the public opinion guidance is the main task of propaganda and ideological work, which plays a role of consolidating mainstream ideology. Face the challenges of the new media, the main propaganda and ideological work in universities no longer has the advantage of traditional monopoly resources and information. As an integral part of university’s management system, its function of propaganda and education youth, guide the public opinion and maintenance of the campus’ image is broken down. This article aims at providing general strategy to universities under the new situation to build public opinion guidance field, enabling the college to generate and spread in the fermentation of public opinion, playing guiding roles in different stages, shaping the image of the spread and influence, practice and cultivate the socialist core values, and atmosphere of harmonious campus culture.更多还原