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“一带一路”战略机遇下临沂跨境电商发展的探索

Exploring the Development of Cross-border E-commerce under the “One Belt One Road” Strategic Opportunity

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【作者】 张小雪王茂春

【Author】 ZHANG Xiaoxue;WANG Maochun;Management College, Guizhou University;

【机构】 贵州大学管理学院

【摘要】 在"一带一路"战略机遇带动下,以商贸小批发闻名并冠以"物流之都"的美誉的临沂,凭借其完善的物流体系和政府的大力支持,开始大力发展跨境电子商务。事实上,若想成功发展跨境电商,一定会遇到诸如国际交流、文化冲突、关税、交通运输、专业人才匮乏等方面的困难,因此文章在分析临沂跨境电商的行业发展现状的基础上,探讨促进临沂跨境电商飞跃式发展的最佳路径及发展策略。

【Abstract】 Under the opportunity of"the belt and road" initiative, Linyi, a logistics-center city which has a reputation in commodity, began to develop cross-border E-commerce. If Linyi want to successfully develop cross-border E-commerce,it will encounter many problems, such as international exchange, cultural conflict, customs, transportation and so on. In this paper, it mainly analyzes Linyi’s cross-border E-commerce and it also discuss the strategy of Linyi’s cross-border E-commerce.

  • 【文献出处】 物流科技 ,Logistics Sci-Tech , 编辑部邮箱 ,2018年10期
  • 【分类号】F724.6;F125
  • 【被引频次】1
  • 【下载频次】582
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