【摘要】 运用问卷调查、数理统计等方法,从产品、价格、促销和渠道等方面对迪卡侬的营销策略进行分析,并结合"2030健康中国"的背景,地域迪卡侬营销策略中全面健身特色进行讨论,旨在为实现我国全面健身事业与体育用品的共赢提供理论支撑。更多还原

【Abstract】 Linking with the background of Health China 2030, this paper deeply analyses the marketing strategy of Decathlon from products, price, promotion and place by using the methods of documents, questionnaire, and statistics, in order to provide some necessary theoretical support for the win-win of sports goods and nationwide fitness.更多还原