【摘要】 对林业类核心期刊微信公众号的基本资料、服务平台、消息推送等方面的运营现状进行调查分析,总结这些微信公众号存在的问题,并提出相应的优化建议:充分认识微信公众号在学术期刊出版领域的作用;完善微信公众号的基本资料;加强微信公众号服务功能建设;重视微信公众号的消息推送质量;建立专业的微信公众号运营团队。更多还原

【Abstract】 The operation status of WeChat official account of forestry core journals was investigated from the basic information,the service platform and the message push. This paper summarized the current existing problems and put forward corresponding optimization suggestions of WeChat official account,including fully understanding the important role in the field of academic journal publishing,improving the basic information,strengthening the service function construction,attaching importance to the message push quality and establishing the professional operation team.更多还原