Business model and cultural barriers have an important role in the relationship between manufacturing servitization and enterprise performance.But there is a lack of empirical analysis on the path and mechanism of the influence on the relationship.This paper introduce business model(BM)and cultural barriers(CB)as mediator and moderator variables to built a theoretical model which combine servitization strategy,BM,CB,and performance,and analyzes their influence on the relationship between servitization and p...
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