【摘要】 通过把新能源汽车进入市场的过程分为创新期、推广期、普及期3个阶段,采用博弈论和仿真模型对企业进入新能源汽车市场的过程进行分析,得到不同阶段竞争企业和创新企业的决策结果,为企业的现实运作提供理论依据。通过分析在不同阶段新能源汽车技术创新程度对企业产量、收益、价格的影响,得到竞争企业应该在何时进入市场才会得到一个相对乐观的收益,以及随着竞争企业的增加,消费者的福利水平如何变化。更多还原

【Abstract】 Through dividing the process of new energy vehicles enter the market into three stages, innovation,promotion and popularization, and using game theory and simulation model to analyze the process of enterprises enter the market of new energy vehicles,which shows that the decision results of competitive enterprise and innovative enterprise in different stages, and provides a theoretical basis for the practical operation of enterprises. Through the analysis of the degree of technologic innovation of new energy vehicles in different stages is how to impact the enterprise production,income, and price to find that the competitive enterprises can get a relatively optimistic income when they entering the market, and how the welfare levels of consumers are changing with the increasing number of competitive enterprises.更多还原