【摘要】 【目的】分析和讨论科普期刊转型发展的方向。【方法】以优秀的科普期刊为例,结合理论分析,探究科普期刊内容产品化和全品牌运营的措施与成效。【结果】科普期刊在坚持"内容为王"的前提下,打造新媒体平台,将纸刊和新媒体内容产品化,抓住知识付费机遇,扩展增值服务,提升科普期刊的社会效益和经济效益。【结论】科普期刊要立足自身内容建设,通过内容产品化和全品牌运营寻求转型发展出路。更多还原

【Abstract】 [Purposes] This paper aims to analyze the direction for the transformation and development of popular science journals.[Methods]Taking excellent popular science journals as examples,we combined with theoretical exploration to explore the measures and effectiveness of content productization and total branding operation of popular science journals.[Findings]Under the premise of insisting that content is king,popular science journals build the newmedia platform,productize the content of print publications and newmedia,seize the opportunity of knowledge payment,expand value-added services,and promote the social and economic benefits of popular science journals. [Conclusions] Popular science journals should build on their own content and seek for transformation and development through content productization and total branding operation.更多还原