【摘要】 进入新时代,面对新的媒体环境给舆论工作带来的挑战和机遇,必须坚持马克思主义新闻观在舆论引导中的指导作用。坚持舆论引导的党性与人民性的统一,坚持正确的舆论导向,同时建立舆论预警机制,提高舆论引导的针对性,坚持团结稳定鼓劲、正面宣传的基本方针,积极引导设置议题,争取舆论引导主动性。在创新路径的问题上,推动媒体融合发展,积极借助新媒体传播优势,把握时机、紧跟节奏、讲求策略,加强国际传播能力建设。更多还原

【Abstract】 Facing the challenges and opportunities brought by the new media environment to the work of public opinion in the new era, we must adhere to the leading role of Marxist news view in the guidance of public opinion. We must stick to the unity of the Party spirit and people’s nature which is guided by public opinion and to the correct direction of public opinion. At the same time the early warning mechanism of public opinion should be established to improve the pertinence of public opinion guidance. We must uphold the basic principle of unity, stability, and positive propaganda, actively guide the setting of issues, and strive for the initiatives of public opinion guidance. As for the innovation path, we should promote the development of media integration and take the advantages of new media. Promote the development of media convergence, actively use the advantages of new media communication, seize the opportunity, keep pace with the rhythm, and focus on strategies.更多还原