【摘要】 实施乡村振兴战略是建设我国农村现代化经济体系的重要基础。在乡村振兴战略驱动下,我国农村许多地区通过电商创业取得了巨大的经济成就,出现了电商创业集聚现象。然而,该现象背后的原因还不明晰。本文通过江苏沭阳花木"淘宝村"的纵向案例研究,从动态演化视角阐释了农村地区电商创业集聚过程及每个阶段的关键影响因素。通过案例分析,发现沭阳"淘宝村"电商创业集聚的萌芽、形成和发展、成熟、转型和升级四个阶段对应的关键动因分别是地区文化传统、创业带头人的榜样示范效应、基础设施状况改善、制度支持与政府引导,解释了在道路和网络基础设施不完善时创业文化传统以及创业榜样的带头示范作用可以帮助创业者克服困难,而基础设施的不断完善以及政府的制度支持与引导又能促进电商创业集群的快速转型与升级。因此,地方政府的政策制定应该侧重于基础设施投入、创业带头人的培育及产业集群的引导和治理,同时重视创新创业文化氛围在促进农民创业和农村经济增长方面的作用,从而推动乡村振兴战略的实现。更多还原

【Abstract】 The implementation of Rural Revitalization Strategy is an important foundation for the construction of China’s rural modernization economic system.Tremendous economic achievements have been made through e-commerce entrepreneurship in many rural areas of China,and the phenomenon of e-commerce entrepreneurship agglomeration has emerged.However,the reason behind this phenomenon is not clear.From the perspective of dynamic evolution,this paper explains the formation and development process of e-commerce entrepreneurship agglomeration and the key factors affecting each development stage in rural areas through the longitudinal case study of Shuyang "Taobao Village".It is found that the key driving factors affecting the formation,development,maturity,and transformation and upgrading of the "Taobao Village" e-commerce entrepreneurial agglomeration in Shuyang are the regional entrepreneurial culture tradition,the exemplary effect of entrepreneurial leaders,infrastructure status,institutional support and government guidance.Infrastructure status plays an important role in four stages,including negative impacts,from negative to positive impacts,positive impacts and intangible impacts.The results show that entrepreneurial cultural traditions and the exemplary role of entrepreneurial models can help entrepreneurs overcome difficulties when road and network infrastructure are imperfect,and the continuous improvement of infrastructure and government institutional support can promote the rapid transformation and upgrading of entrepreneurial clusters.The findings of this study are as follows:(1) cultural factors: regional cultural traditions stimulated villagers to identify and discover entrepreneurial opportunities;(2) entrepreneurial leader factors: the demonstration effect of entrepreneurial leaders promoted the spread of entrepreneurial opportunities;(3) infrastructure factors: the improvement of infrastructure accelerated the formation of industrial clusters;(4) institutional factors: institutional support and government guidance promoted the transformation and upgrading of industrial clusters.It was specially stressed that the dynamic impact of infrastructure factors on the formation and evolution of "Taobao Village" agglomeration.The research contributions of this paper are mainly embodied in the following two aspects:(1) the uniqueness of the research framework and analysis perspective;(2) highlighting the dynamic impact of infrastructure factors on the formation and evolution of "Taobao Village" agglomeration.Many rural areas in China have the foundation of "Internet + industry" agglomerating development,and the government can encourage peasants to start businesses in the following ways:(1) creating culture atmosphere of regional innovation and entrepreneurship,and actively cultivating entrepreneurial spirit;(2) regularly selecting innovative and entrepreneurial pacesetter,and striving to propagandize the role model effect of entrepreneurial leaders;(3) increasing input in infrastructure and raising the level of rural informationization;(4) building an innovation and entrepreneurship network platform,and establishing an open innovation network;(5) developing the regional cluster brand,promoting transformation and upgrading of industrial clusters.That is,local governments’ policy-making should focus on the infrastructure investment,the cultivation of entrepreneurial leaders and the guidance and governance of industrial clusters,while attaching importance to the role of innovation and entrepreneurial culture atmosphere in promoting villagers’ entrepreneurship and rural economic growth,so as to promote the realization of Rural Revitalization Strategy.更多还原