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跨文化管理——“一带一路”背景下中国企业走出去的“软实力”
Cross-cultural Management: the “Soft Power” of Chinese Enterprises Going out——Based on the background of “the Belt and Road”
【摘要】 "一带一路"倡议提出后,得到了越来越多国家的响应,中国的企业也在这样一个大背景下,有了更多"走出去"的发展机遇。由于"一带一路"沿线国家(地区)与中国存在巨大的文化差异,跨文化管理在"走出去"的企业中扮演着重要角色。基于分析文化差异,探讨了跨文化管理在解决文化差异、文化冲突与跨文化移植等方面的作用。
【Abstract】 After the "the Belt and Road" initiative was put forward,more and more countries responded.Chinese enterprises have also had more development opportunities of "going out" under such a background.However,faced with the huge cultural differences between countries along "the Belt and Road" and China,cross-cultural management plays an important role in "going out"enterprises.Based on the analysis of cultural differences,this paper explores the role of cross-cultural management in solving cultural differences and cultural conflicts,and solving cross-cultural transplantation.
【Key words】 the Belt and Road; Cross-cultural Management; Cultural Differences;
- 【文献出处】 对外经贸 ,Foreign Economic Relations & Trade , 编辑部邮箱 ,2018年09期
- 【分类号】F279.2;F125
- 【被引频次】7
- 【下载频次】709