【摘要】 品牌是与品牌有关的所有利益相关者的利益之和。品牌影响着供需结构和方向,综合体现了一个企业直至一个国家的核心竞争力。重视品牌建设,发挥品牌引领作用,是加快经济发展方式转变、推动供给侧结构性改革、促使供需结构的转型升级的重要抓手,是促进经济改革、扩大有效供给、增加有效需求的重要战略步骤,也是实施品牌战略、消费转型升级的必由之路。对于我国从制造业大国向制造业强国的转型升级将起到关键的作用。更多还原

【Abstract】 Brand is the overall interest for all those related to it,which influenes the supply and demand structure and direction so as to reflect the core competitiveness of an enterprise or even a nation.So emphasis on brand construction to make it have a full play is important for accelerating economic deveolpment transformation and promoting the supply-side structural reform as well as the upgrading of supply and demand structure transformation,vital for economic reform as well as effective supply and demand expansion,necessary for consumption transformation upgrading as well as the brand strategy,which will help China develop into a great manufacturing country.更多还原