【摘要】 为了更好地利用国际大型体育赛事提升国家形象,研究采用问卷调查、访谈等研究方法,调查、探究了目前民众对国际大型体育赛事的态度及认识,研究结论:大部分民众对举办国际大型体育赛事持支持的态度,认为此类活动举办频率适宜,对国家形象产生了积极的影响;民众过于关注赛事的正面作用,忽视了可能发生的负面影响;民众认为软实力是影响国家形象的重要因素,国际大型体育赛事与城市发展特色相结合方面仍需改善。更多还原

【Abstract】 in order to enhance the national image better through international sports events,this research adopts the methods of questionnaire survey and interview survey,and explores the current population of major international sporting events of the attitude and understanding,the conclusion is that the majority of people support the attitude of holding the international major sports events,that such activities held proper frequency that has had a positive impact on the national image; people pay too much attention to positive events,ignoring the possible negative influence. People believe that soft power is an important factor affecting the image of the country,international competition and city sports development characteristics of the combination still need to be improved.更多还原