【摘要】 采用文献研究、逻辑分析等方法,探究了微时代冰雪体育文化传播的价值、异化与消解。研究表明,冰雪体育文化微传播的价值特征体现在迅捷性、草根性和围观性等。价值异化体现在:在传播内容上,存在文化内涵与精神道德缺失;在传播形式上,存在过分技巧化与随意性;在传播效果上,存在信任危机乃至突出事件的可能性。建议:丰富文化内涵,提升文化品质;整合传播资源,创新传播形式;建构监管机制,提高传播质量。更多还原

【Abstract】 By means of literature research and logical analysis,this paper explores the value,dissimilation and elimination of the spread of ice and snow sports culture in the Micro Era. Research shows,the value characteristics of the micro propagation of ice and snow sports culture are embodied in rapidity,grass-roots and onlookers. The alienation of value is reflected in: in the content of communication,there is a lack of cultural connotation and spiritual morality. In the form of communication,there is too much skill and randomness. In the effect of communication,there is the possibility of a crisis of trust and even a prominent event. Suggestion: rich cultural connotation; improve the quality of culture; integrate the dissemination of resources,the form of innovative communication; construction of regulatory mechanism,improve the quality of communication.更多还原