【摘要】 基于移动在线旅游交易全流程,从移动端系统使用者和在线旅游消费者的双重角度出发,根据我国民族旅游产品的特点,探索民族地区旅游移动在线服务顾客体验质量的影响因素。以在贵州15个民族地区旅游地收集的数据为依据,经结构方程模型检验,得出移动互联网渠道质量、APP质量、民族旅游产品移动在线购买时服务质量和民族旅游产品移动在线售后服务质量,均正向显著影响民族地区移动在线旅游服务顾客体验质量的结论。更多还原

【Abstract】 From the dual perspective of consumer and system user, this study explores the factors affecting the quality of customer’s mobile online tourism service experience over the whole process based on the tourism characteristic of ethnic minority. The data is collected from the 15 ethnic minority tourism spots of Guizhou. The result of SEM shows that the quality of APP, the quality of transaction, the quality of after-sales and the quality of mobile network channel significantly and positively affect the quality of customer’s mobile online tourism service experience.更多还原