【摘要】 社会影响力分析(SIA)是一个广泛的研究领域,吸引了诸多研究者的兴趣。本文总结了SIA相关的模型、方法和评价方面代表性的工作,并将SIA模型归纳为两种类型:微观模型和宏观模型。微观模型考虑人与人之间的相互影响和影响的过程,而宏观模型认为每个人具有相同的传播概率和影响力。本文分析了包括影响最大化、影响最小化、影响流和个人影响力等的社会影响力分析方法;介绍了影响力评价指标,并分析了社会影响力评价模型。本文的目标是对社会影响力提供全面的分析,旨在辅助理解社会行为,为舆论影响提供理论基础,并揭示未来的研究方向和潜在的应用。更多还原

【Abstract】 Social influence analysis(SIA) is a vast research field that has attracted research interest in many areas.In this paper,we present a survey of representative and state-of-the-art work in models,methods,and evaluation aspects related to SIA.We divide SIA models into two types:microscopic and macroscopic models.Microscopic models consider human interactions and the structure of the influence process,whereas macroscopic models consider the same transmission probability and identical influential power for all users.We analyze social influence methods including influence maximization,influence minimization,flow of influence,and individual influence.In social influence evaluation,influence evaluation metrics are introduced and social influence evaluation models are then analyzed.The objectives of this paper are to provide a comprehensive analysis,aid in understanding social behaviors,provide a theoretical basis for influencing public opinion,and unveil future research directions and potential applications.更多还原