基于SWOT分析的湖北省应用型高校经济管理类教材建设研究

【摘要】 文章采用调查研究的方法分析了湖北省应用型高校的生源状况及人才培养定位,通过分析湖北省应用型高校教材建设的现状和存在的问题,基于SWOT分析法提出了湖北省应用型高校经济管理类教材建设的具体策略:确定指导思想、科学定位;加强校企双方合作;严把教材质量关;立足出版媒介融合,加强立体化教材建设。更多还原

【Abstract】 This paper adopted the method of survey research, it analyzed the student source and orientation of talent cultivation in application-oriented college of Hubei Province. Through analyzing the situation and problems of textbook construction in application-oriented college of Hubei Province, the paper proposed the strategies of textbook construction of economics and management in application-oriented college of Hubei Province based on the analysis of SWOT: Ascertaining ideology and scientific positioning,strengthening bilateral cooperation, strictly control the quality of teaching materials, being based on the integration of publishing media, strengthening three-dimensional textbook construction.更多还原