【摘要】 农民通过媒介接收农业环保信息的过程中,不仅获得环境知识还塑造了环境价值观。文中基于媒介教育功能视角构建了农民亲环境行为理论模型,在甘肃省样本农民统计数据的基础上采用结构方程模型实证检验了环境知识和环境价值观在农民媒介使用影响亲环境行为间的链式多重中介作用。结论显示:农民媒介使用经由环境知识和环境价值观的链式中介效应对亲环境行为产生影响;环境价值观对农民媒介使用和亲环境行为之间的影响中介效应最大;环境知识对农民媒介使用和亲环境行为之间也起到了重要的中介作用。因此,要发挥媒介对农民环境知识的科学传播、环境价值观的教育塑造作用,从而促进农民亲环境行为进而实现农业的可持续发展。更多还原

【Abstract】 In the process of receiving agricultural environmental protection information through the media,farmers not only acquire environmental knowledge but also create environmental values. the farmer’s pro-environmental behavior model was constructed based on media education function. Then by using structural equation models the multiple intermediary roles of the farmer’s environmental knowledge and environmental values in farmers’ media effect of pro-environmental behaviors were tested based on the statistical data of the sample farmers in Gansu province. Results showed that: the farmer’s media uses affected the pro-environmental behaviors through the media-chain effects of environment knowledge and the environmental values; the environmental values greatly affected the media effects between the farmers’ media use and pro-environmental behavior; environmental knowledge and environmental behavior also played an important intermediary role between the farmers’ media use and pro-environmental behavior. Therefore,we should give full play of media’s scientific dissemination to the scientific communication of farmers’ environmental knowledge and the shaping the role of environmental values,so as to promote the pro-environment behaviors of farmers,and then achieve the sustainable development of agriculture.更多还原