【摘要】 从游客视角出发,以旅游质量为中介变量,构建体育旅游活动中旅游动机、期望和游客满意度关系模型,运用结构方程模型进行定量分析,探讨游客满意度的形成机理。结果表明:体育旅游动机对旅游质量产生显著正向影响;体育旅游者期望对旅游质量产生显著正向影响;体育旅游质量对游客满意度产生显著正向影响;体育旅游质量在旅游动机、期望与游客满意度之间起到完全中介作用,说明体育旅游动机和期望通过旅游质量间接影响游客满意度。因此,体育旅游目的地管理者必须注重旅游体验管理,制定针对性的营销策略,引导旅游者树立合理的期望水平及全面提升服务质量。更多还原

【Abstract】 From the perspective of tourists,a structural model of tourism motivation,tourist expectation and tourist satisfaction was established with tourism quality as a mediator variable.The paper applied a structural equation model to make a quantity analysis and explored the formative mechanism of tourist satisfaction.The results showed that sports tourism motivation has significant positive impact on tourism quality,sports tourist expectation has significant positive impact on tourism quality,sports tourism quality has an obvious positive effect on tourist satisfaction,tourism quality play a meditating role in tourism motivations,tourist expectation and tourist satisfaction towards sports tourism,indicating tourism motivation and tourist expectation for sports tourism through tourism quality effect on tourist satisfaction.Therefore,sports tourism destination managers must pay attention to tourism experience management,develop targeted marketing strategies,guide tourists to establish a reasonable level of expectations and comprehensively improve service quality.更多还原