【摘要】 电力体制改革是全面深化改革的重要内容。以市场化为导向的电力体制改革,将对电力行业发展产生深远影响。电力营销是电网企业面向市场的窗口,对于电网企业有效应对电力体制改革具有重要的前瞻意义。从以客户为中心的角度出发,提出面向市场的电力营销管理建议,为电力体制改革下营销管理的发展提供参考。更多还原

【Abstract】 The power system reform is an important part of comprehensively deepening reform.Market-oriented power system reform will have a profound impact on the development of the power industry.Electric marketing is a market-oriented window for power grid enterprises,which has important forward-looking significance for power grid enterprises to effectively cope with power system reform.Based on the customer-centric perspective,market-oriented power marketing management proposal is put forward,providing reference for the development of marketing management under power system reform.更多还原