【摘要】 在全民阅读的新形势下,高校图书馆越来越重视阅读推广活动。怎样进行创新,策划组织新颖的阅读推广活动,吸引读者积极参加是目前对阅读推广活动的重要考量。北京农学院图书馆采用"设计思维"进行活动策划,在策划过程中,调研相关文献和活动情况,积极与图书馆同行、活动组织者进行交流和取经,结合北京农学院建校60周年和大学生心理健康主题,确定了"阅读马拉松"活动的主题为"阅读迎校庆,阅读润心灵",挑战时间设定为8∶00~17∶00,挑战地点设定为图书馆阅览室。通过问卷调查、读者访谈的方式,获得本次活动效果反馈,77.07%的读者认为"阅读马拉松"活动能提升读者的阅读兴趣;94.34%的读者认可活动中的阅读效果。更多还原

【Abstract】 Under the new form of nationwide reading, university libraries attach more and more importance to reading promotion activities. How to innovate, plan and organize novel reading promotion activities, and attract readers to participate actively is an important consideration for reading promotion activities at present. Beijing University of Agriculture Library event planning with "design thinking", and in the process of planning, researching literature and activity, communicating actively with the library, event organizers and inspiration, combineding with its 60 th anniversary of the establishment of Beijing University of Agriculture and college students’ mental health topic,determining the subject of reading marathon activities for "reading meet anniversary, reading embellish the mind",challenge the time set to 8 a.m. to 5 PM, challenge place setting for the library reading room. Through questionnaires and interviews with readers, 77.07% of the readers think that reading marathon can enhance their interest in reading.94.34% of readers recognized the reading effect of the activity.更多还原