【摘要】 针对当前弹幕技术迅速发展的现状,借助罗杰斯的"创新扩散理论",追溯弹幕技术发展历程,评述弹幕技术发展现状,认为其发展存在即时互动、内容多元、观影社交化等比较优势,同时亦存在内容低俗化、评论碎片化、审丑化等倾向。为促进弹幕技术的健康发展,提出强化监管、加强版权保护、创新盈利模式等解决措施。更多还原

【Abstract】 In terms of the rapid development of barrage technology, with the aid of innovative diffusion theory(IDT), the development history of barrage technology was traced back, and the current development situation of barrage technology was illustrated, and it shows some comparative advantages, such as interacting in real time, diversified contents and socialized viewing experience. Also, it has some shortages, such like vulgarized contents, fragmented comments, the tendency to demonize trial and so on. In order to promote the healthy development and spreading of barrage technology, some measures have been put forward, such as, strengthening the oversight measures in all areas, enforcing the copyright protection,creating new profit modes and etc..更多还原