【摘要】 垃圾焚烧项目近年来屡屡引发群体性事件,文章就影响公众风险感知的因素及舆情应对策略展开调研,指出:垃圾焚烧项目与癌症发病率的无依据联想放大了居民的风险感知;对项目的 "禁言"让公众的风险感知得以非理性地放大,并增添了不实信息的传播;污染项目的过度集中累积了居民的无奈、无助和愤怒;微信群的使用使抗议活动更易组织、愤怒情绪更快传播;信息获取的选择性和"一闹就管用"的强化对同类项目具有示范效应。文章提出舆情应对应慎用警力,摒弃"王婆卖瓜"式的风险沟通模式,及时让公众感受到环境的改善和政府整治环境的努力,充分利用居民对公共决策的参与热情和智慧,促进公众对项目风险的理性感知。研究对完善社会沟通机制、促进民生项目的顺利实施具有启示意义。更多还原

【Abstract】 In recent years,mass protests against waste incineration projects have occurred repeatedly,with the public regarding them as a cause of great concern. What are the factors that influence the risk perception of the public? How to respond to the public ’ s risk perception? By conducting field interviews,this study found that the public ’s groundless connection between incidence of cancer cases and waste incineration projects amplifies the risk perception of residents living in the areas of the projects; the "gag"on these projects irrationally enlarges people’s risk perception,spreading false information; the concentration of polluting projects increased people’s helplessness and anger; We Chat allows protests to be organized more easily,and anger to be spread faster; the selectivity ofinformation and the model of "people obtaining what they want after making a scene"have a reinforcing effect on other similar projects. This study is of significance to improve social communication mechanisms and promote the smooth implementation of projects designed to improve people’s livelihood. The local government should learn to look at thisissue dialectally,regarding conflict as a necessary cost to promote social development,rather than acting out of fear of social communication,and trying not to involve police forces. Both the government and corporations should strengthen information disclosure,allowing the public to see their efforts for environmental protection. Media coverage cannot be limited to spreading knowledge,but should also pay attention to the audience’s awareness and emotions. Taking full advantage of public participation in the decision-making process can make people’s risk perception more rational,and more likely to bear the risk of said decision-making.更多还原