节点文献
移动互联时代学术期刊微信公众平台建设
Construction of WeChat public service platform of academic periodicals in mobile internet era
【摘要】 阐释学术期刊微信公众平台在促进媒体融合、密切编读往来等方面的优势,解析当前学术期刊微信公众平台存在的诸如服务功能不完善、平台建设不健全、互动功能不明显等问题,提出明确定位、健全功能、增强互动、服务创新等相关建议,以期推进学术期刊微信服务平台的建设,促进学术期刊在"互联网+"环境下的良性发展.
【Abstract】 This paper analyzes the advantages of promoting media convergence and relating readers and authors of academic periodicals on the WeChat public service platform and discusses that the platform,interaction and the service function still need improvement. Suggestions like clearing positioning,perfecting function,enhancing interaction and innovating services are provided hoping to advance the construction of the academic periodicals on the WeChat public service platform and promote and benign development of academic periodicals under the internet+.
【关键词】 学术期刊;
微信公众服务平台;
媒体融合;
【Key words】 academic periodical; WeChat public service platform; media convergence;
【Key words】 academic periodical; WeChat public service platform; media convergence;
- 【文献出处】 鞍山师范学院学报 ,Journal of Anshan Normal University , 编辑部邮箱 ,2018年06期
- 【分类号】G230.7
- 【被引频次】5
- 【下载频次】67