【摘要】 采用北京地区博物馆的网络评论文本,借助文本内容分析法探究游客在博物馆旅游过程中的旅游体验感知特征。结果表明:游客正面感知大于负面感知,满意度较高;游客动机主要为文化学习、专业研究、人生感悟、休闲娱乐与从众心理;游客行为主要体现在"参观、拍照、休息、游览"四个环节。故宫是游客提及最多、感知最深的目的地,游客偏好于历史文物、自然科学、文化艺术、民族宗教和军事类博物馆。游客满意度与博物馆的旅游吸引力因素密切相关,主要影响因素包括功能、票价、展馆特色、布展活动、设施环境、管理服务、区位交通等。更多还原

【Abstract】 All the museums in Beijing for the study were selected,and internet comment text of Dianping. com about the tourists was used,and ROST Content Mining 6 content mining software was applied,and the text content analysis method was adopted,the travel experience perceptual features of the tourists at the process of tourism for museum were explored. The results showed that: Visitors had a higher degree of satisfaction,and the perception of positive was greater than negative. The motivation for tourists included cultural learning,professional research,insights on life,entertainment and a herd mentality. The behavior of visitors was mainly reflected in four links to"visit,photograph,rest and tour",Forbidden City was the tourism attractions and destination type of most mentioned and the deepest perception for tourists. The interest orientation preference of tourists lay in the museums of historical relics class,natural science class,culture and art class,ethnic and religious class,together with military class. Satisfaction with museum visitors was closely related to tourism attraction factors,and the main factors were including functions,fares,exhibits content,exhibition form,building appearance,laid exhibition,themed events,museum facilities,matching service facilities,museum environment,surroundings,visit order maintenance,the museum service,peripheral services,traffic conditions and geographic location of museums.更多还原