【摘要】 关于目标的研究一直是激励问题研究的活跃领域。从最初的目标设置理论,以探讨目标的属性为特征;到随后出现的成就目标理论,开始将目标区分为成绩与掌握两大类;到后来的期望理论,从目标的"数量"角度研究目标的激励作用;再到最近提出的目标内容理论,认为对个体行为起决定作用的是目标内容的"质量",从目标内容本身能够解释目标对个体行为的激励影响。研究成果在管理实践当中被广泛应用。本研究综述了目标内容理论的主要思想,讨论了个体目标内容的来源,介绍了目标内容对个体行为的影响,最后探讨了该理论的管理实践意义及未来研究方向。更多还原

【Abstract】 Research on goals has always been the active field of incentive problems study. It began with the Goal Setting Theory, which is characterized by studying the nature of goals; then the Achievement Goal Theory appeared, which distinguishes goals between performance goals and mastery goals; the Expectancy Theory also focuses on the incentive effect of goals, but it is from the perspective of the "quantity"of goals; the Goal Content theory is a newly developed theory which suggests that it is the quality of goals that plays a dominant role in individual behaviors and that we can fully explain the incentive effect of goals on individual behaviors from the aspect of the goals content itself. Besides, the achievement of the research has been widely used in managing practice. This paper reviews the development and the main idea of goal content theory, introduces the source of goal contents, summarizes the relevant empirical studies, forms the integrated model of goal content theory, and finally the paper also discusses the practical significance and future research area of the theory.更多还原