【摘要】 历史街区是一种承载着深刻社会文化价值的文化遗产,作为一种旅游吸引物吸引着大量的旅游者,但通常会被不良行为破坏。而对作为环境责任行为实施主体的旅游者进行引导是可以促进旅游目的地可持续发展的重要课题。大量研究显示,满意度在可以有效评价旅游意象的同时还能有效地驱动环境责任行为。研究基于旅游目的地意象、文化遗产和历史街区的相关理论,对历史街区旅游意象进行了合理的维度划分,还构建了可以解释旅游意象、满意度和环境责任行为三个变量间,直接和间接关系的模型。为了以实证分析的方法验证研究的理论模型,将历史街区旅游意象划分为真实性、保存性、设施与服务性、消费性、环境与安全性5个维度。对赴芙蓉街进行观光旅游行为的600位旅游者进行了现场随机调整,经筛选从中提取了577个有效样本,回收率达到88.85%。以SPSS Amos 21.0对回收样本进行了信效度分析。模型拟合度验证和假设检验。研究发现:(1)历史街区旅游意象的真实性、保存性、设施和服务性、消费性以及环境和安全性5个要素对旅游者满意度均存在有效地驱动性。(2)历史街区旅游意象的真实性、保存性、设施和服务性以及环境和安全性4个要素对旅游者环境责任行为均存在有效地驱动性。(3)满意度不仅本身对环境责任行为存在有效的驱动性,并且在历史街区旅游意象各个要素对旅游者环境责任行为的驱动性上也存在不同程度的助推作用。更多还原

【Abstract】 Historic blocks is not only a kind of cultural heritage,but also holds a deep value of society and culture. All this time historic blocks,which seem to be a tourist attraction,attract many tourists. However,during this time,many historic blocks are damaged because of the tourists’ bad behavior. Tourists,as the behavioral agent of tourist destination environment,need to implement environmentally responsible behavior,which helps promote the sustainable development of historic blocks tourism. Therefore,Results from a large body of literature confirm that the implementation of tourist’environmentally responsible behavior is an effective way for sustainable development,and satisfaction is especially important in explaining tourists’ environmentally responsible behavior,and is extremely essential to evaluate destination image. Accordingly,based on the theory of tourist destination image,cultural heritage and historic blocks,this paper divides tourist destination image of historic blocks into five aspects: authenticity,conservation,facility and service,shopping,environment and security; and builds a model that depicts the relationship among tourist destination image,satisfaction and tourists’ environmentally responsible behavior. In order to test the theoretical model with practicable methods,the data for this paper were collected by conducting questionnaire surveys. The questionnaires were collected in the Furong historic blocks of Jinan. 600 questionnaires were sent out and 577 valid questionnaires were recalled,which represents a practicable recovery rate of88.85%. This data were analyzed using SPSS Amos 21. 0 software. This paper tests the reliability,validity of the concept and the hypothesis. The results from confirmatory factor analysis indicate that there is sufficient reliability and validity of each concept in this model,the empirical results showed that: First, The image about authenticity, conservation, facility and service, shopping,environment and security affects tourists ’ satisfaction. Second,The image about authenticity,conservation,facility and service,environment and security has a direct effect on tourists’ environmentally responsible behavior. Third,Tourists’ satisfaction has not only a direct effect on tourists’ environmentally responsible behavior,but also has a driving power on the effect between destination image and tourists’ environmentally responsible behavior.更多还原