【摘要】 互联网环境下平台经济已经成为理论研究的热点,而网络平台企业则是研究的核心。本文分析表明,网络平台企业是网络区域性双边市场动态生态系统的组织者和管理者;针对网络平台参与方的机会主义行为,交易成本理论中正式的监督、选择和社会交换理论中非正式的信任和声誉机制是网络平台企业治理的理论基础,治理机制包括外部治理机制、内部治理机制和自组织治理机制。这对提高网络平台企业的治理水平有理论价值和现实意义。更多还原

【Abstract】 With the broad application of Internet, the platform economy has become the hot topic around the world, and the key issue is the internet platform enterprise. However, the study on governance mechanisms of internet platform enterprise is rare. Based on literature, the paper shows that internet platform enterprise is the organizer and manager of the internet platform, an dynamic ecological system on double markets. In order to solve the opportunism of the system, the theory basis are the normal monitor, selecting mechanism of Transaction Costs Theory and non normal trust and reputation mechanism of Social Transaction Theory, and the mechanisms of internet platform enterprise include out-governance mechanism, inter-governance mechanism and self-governance mechanism. The study is valuable to improve the corporate governance level of internet platform enterprise.更多还原