【摘要】 针对第三方物流企业建立快递末端服务门店、专一开展快递末端细分领域物流服务的合作联盟中各参与者的利益分配问题,由于外部风险因素导致的联盟收益的不确定,为实现联盟合作的稳定性,综合考虑了各参与者的期望效用与风险态度,建立了以实现联盟效用最大为目标的利益分配博弈模型,并进行了成本收益分析和算例验证。结果证明,利用合作博弈理论进行利益分配,联盟实现了效用最大且参与者所得利益均优于分别行动所得到的利益。更多还原

【Abstract】 For the third-party logistics enterprises to establish express end service stores,specifically to carry out express end-segment logistics services alliance of the participants in the distribution of benefits,due to external risk factors led to the uncertainty of alliance income,to achieve alliance cooperation stability,this paper considers the expected utility and risk attitude of each participant,sets up the profit distribution game model with the goal of maximum alliance utility,and carries on the cost benefit analysis and the example verification. It is proven that by means of the cooperative game theory,the alliance makes the utility maximized and all the members receive better profit than they take action separately.更多还原